JESCO is able to carry out image and reputation studies for clients. Such studies are carried out usually to provide a quantified and logical view of a company's position in the marketplace. Typically both personal and telephone interviews are carried out with existing and potential customers with a view to determining the client's image and performance on a range of criteria such as:
 
Quality and range of products

• Technical knowledge and service
• Sales and marketing effectiveness
• Customer service
• Delivery and logistics
• Pricing
• New product development

Resolution of complaints
 
This type of analysis is used by companies to provide vital benchmarking data that they can use to improve their product offering, service and market position.